"There’s a big, fat elephant in the corner and it’s called the internet. That’s what I want: that’s what all consumers want. You will never beat the web, and to try to beat the web with a network that offers a greater variety of content and services is a tragic error. To offer a watered-down alternative is also to lose. Carriers keep trying to come up with data strategies that interpose themselves between the sunny uplands of the web, and they’re never going to work."

Living with the Trojan iBrain - Times Online