"The beauty of responsive web design becomes obvious when you see your site in smart phones, tablets, and widescreen desktop browsers. It’s as if your site was redesigned to perfectly fit that specific environment. And yet there is but one actual design—a somewhat plastic design, if you will. An extensible design, if you prefer. It’s what some of us were going for with “liquid” web design back in the 1990s, only it doesn’t suck."

Responsive design is the new black – Jeffrey Zeldman Presents The Daily Report

Some lovely stuff here, and perhaps the way Web design should be. Unfortunately there’s a small voice nagging at me that because this approach relies on ‘craft’ as opposed to ‘product’ or ‘marketing’, it will ultimately go the way of liquid web design or ‘mobile style sheets’ (remember them?).